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26.10.2007
12ème conférence du Reputation Institute : Pékin
Comme chaque année à la même époque, le Reputation Institute met en ligne son appel à communications pour sa conférence annuelle. Après Oslo l’an dernier (où j’avais eu l’occasion de participer à la journée doctorale et aux différentes conférences), l’édition 2008 se déroulera à Pékin ! Du coup, l’appel à communication portera sur les questions de réputation d’entreprise en Chine…
We invite you to participate in developing research panels, roundtable discussions and case studies on topics related to corporate reputation, with a particular interest in topics related to reputation management in China. Appropriate topics include papers & symposium proposals that examine reputation issues relevant to entering China or to exporting the expertise of Chinese companies into the global arena.
Appropriate topics would include, for instance:
* China's Reputation in the Global Economy
* The Social & Environmental Challenges of Operating in China
* The Role of Social Responsibility in China
* Building Stakeholder Relationships in China
* The Role of the Chinese Media in Doing Business
* Importing Your Reputation to China
* How Chinese Companies are Competing Abroad
* Practicing Crisis Management & Recovery in China
* Valuing Companies in China
* Using Communication to Influence Reputation
* China and the Web
* Building strong brands in China
* The Role of Innovation and Identity
Submissions:
The deadline for submissions of abstracts is December 15th, 2007. Abstracts should be sent in electronic form to conference@reputationinstitute.com. For detailed guidelines and to register for the conference, please go to www.reputationinstitute.com. Preliminary drafts of papers and presentations will be due by March 15th, 2008.
vous pourrez trouver plus de détails sur l’organisation de la conférence à cette adresse : http://www.reputationinstitute.com/conf/beijing2008_confe...
17:30 Publié dans Gestion de la Réputation | Lien permanent | Commentaires (0) | Envoyer cette note | Tags : reputation d'entreprise, reputation, pekin, reputation institute